What do you do when all photography is instant and your selling point is ‘instant photography’? You downsize by shutting down factories and firing people:
When Polaroid users pulled a picture out of their cameras, an image would slowly appear before their eyes. Now, like the process in reverse, the image of the Polaroid instant camera – dimming for years – has finally gone black.
Polaroid, based in Waltham, Mass., is shutting down factories in the United States and abroad as the company abandons the technology that made the instant photo possible, the Boston Globe reported yesterday. The company will cease production of its film by next year.